Jay-Z Details New Cannabis Brand ‘Monogram’
Jay-Z has offered a few new details about his upcoming cannabis line, Monogram, created as part of his partnership with Caliva.(C) Kevin Mazur

Jay-Z Details New Cannabis Brand ‘Monogram’

Rapper helmed new line as part of his role as Chief Brand Strategist for cannabis company Caliva By JON BLISTEIN

One year after becoming Chief Brand Strategist of the California-based cannabis company Caliva, Jay-Z announced his first marijuana line entitled Monogram.

The line launched with a new website and Instagram to tease the new Monogram wares, though no details about specific strains or products were released. A press release said of the brand, “With its careful strain selection, meticulous cultivation practices and uncompromising quality, Monogram seeks to redefine what cannabis means to consumers today.”


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Source : RollingStone

Link to original : Jay-Z Details New Cannabis Brand ‘Monogram’

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