Jay-Z’s Cannabis Brand, Monogram, Launches With $50 Hand-Rolled Joints
Monogram is only Shawn "Jay-Z" Carter's latest business venture. The artist-entrepreneur has built a $1 billion fortune in music, alcohol, art and real estate.GETTY IMAGES FOR ROC NATION

Jay-Z’s Cannabis Brand, Monogram, Launches With $50 Hand-Rolled Joints

Will Yakowicz Forbes Staff

There’s no longer a reasonable doubt that Jay-Z is now a player in the cannabis industry.

Shawn “Jay-Z” Carter’s high-end cannabis brand, Monogram, launches its first products in California on Thursday with a four-strain line of craft, indoor-grown cannabis flower and joints.

The company’s flagship product is the “OG Handroll,” a 1.5-gram joint rolled by “highly trained artisans,” the company says, that use a technique Monogram developed over a year. The joint is made with small-batch flower and is supposed to burn like a premium cigar. And it retails for nearly twice as much at $50.

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Source : Forbes

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