Culture & Lifestyle
Jay-Z’s Cannabis Brand, Monogram, Launches With $50 Hand-Rolled Joints
Will Yakowicz Forbes Staff
There’s no longer a reasonable doubt that Jay-Z is now a player in the cannabis industry.
Shawn “Jay-Z” Carter’s high-end cannabis brand, Monogram, launches its first products in California on Thursday with a four-strain line of craft, indoor-grown cannabis flower and joints.
The company’s flagship product is the “OG Handroll,” a 1.5-gram joint rolled by “highly trained artisans,” the company says, that use a technique Monogram developed over a year. The joint is made with small-batch flower and is supposed to burn like a premium cigar. And it retails for nearly twice as much at $50.
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Source : Forbes
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