"Berner"
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Culture & Lifestyle

Million Dollar Cookie: How Berner Built a Business Empire on Marijuana

Chris Roberts • 02/02/2016 6:30 pm - Updated 02/22/2016 2:35 pm

Reposted by Veed

Last May, the annual Bay to Breakers shitshow started two days early in the Haight-Ashbury, right around the time a gold-painted RV rolled up in front of a Haight Street storefront near Masonic Avenue.

A line of young people — white and black and brown but skewing urban, with some suburban kids mixed in, conspicuously fronting tough — snaked down the hill on Masonic and to the left up Haight. They were waiting to enter a storefront a few doors down from hip clothier Pink+Dolphin, whose own grand opening not long before also drew a throng of stylesters, scenesters, and local rappers eager to plunk down $80 for a hoodie.

But not quite like this.

This line was bigger, its energy higher, egged on by the young men on dirtbikes who popped wheelies while buzzing up and down Haight. More famous locals came through, enough local rappers to fill a mixtape. These hoodies were pricier — around $100 and up — but sold just as quickly.

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Source : SF Weekly
Link to original : Million Dollar Cookie: How Berner Built a Business Empire on Marijuana

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