California Regulation Allowing Cannabis Billboard Advertising Overturned

Advertising cannabis products along California’s interstate highways, briefly lived, is now significantly restricted.

On January 21, 2021, the California Bureau of Cannabis Control (BCC) released a notice explaining that, due to a recent state court ruling, billboard and similar types of advertising of cannabis products was now prohibited on any interstate or state highway that crosses the California border. This is a change from BCC’s earlier guidance, which permitted billboard advertising on interstate or state highways crossing the California border, except for within a 15-mile radius of the border.

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Source : Arent Fox

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