Gwyneth Paltrow says cannabis is the ‘hero ingredient of the future’
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Gwyneth Paltrow says cannabis is the ‘hero ingredient of the future’

as she invests in cannabis-infused beverage maker PUBLISHED THU, OCT 29 202011:55 AM EDTUPDATED FRI, OCT 30 20202:09 PM EDT Aditi Roy @ADITIROYCNBC

KEY POINTS

  • Goop CEO and founder Gwyneth Paltrow is the latest Hollywood celebrity investing in the cannabis industry.

  • Paltrow made an undisclosed investment in Cann, an cannabis-infused beverage maker.

  • Paltrow calls cannabis a “hero ingredient of the future” for wellness and says Cann’s drinks are an appealing alternative to alcohol.

Goop CEO and founder Gwyneth Paltrow is the latest Hollywood celebrity investing in the cannabis industry. The actress-turned-wellness guru just announced she’s backing Cann, an cannabis-infused beverage maker.

Paltrow calls cannabis a “hero ingredient of the future” for wellness and says she was drawn to Cann’s drinks, which are infused with small doses of THC and CBD, as an appealing alternative to alcohol.

“There’s a whole sober-curious movement that’s going on and the cannabis-curious movement that’s going on, this is kind of at the intersection of those things in a way,” said Paltrow.

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